pure DKNY EDP 50ml

DKNY

pureDKNY

The house of Donna Karan is launching a new fragrance named PureDKNY, which tries to connect people and nature they life in. The perfume offers pure moments of enjoyment and relaxation.
The perfume focuses on a single ingredient, which is the key to the whole composition – Ugandan vanilla. The project around this fragrance was designed and triggered in cooperation with CARE, which sources this unique, creamy sort of vanilla. The company's CEO stated:“CARE is excited to partner with PureDKNY on an initiative that will support women in Uganda, while also educating U.S. consumers about the important role women play in breaking the cycle of global poverty”. The project with DKNY is the latest achievement of the company and it will enable Ugandan women to work, educate and provide for their families.
The fragrance opens with Ugandan vanilla, dewdrop floral petals, lotus and Bulgarian rose. A heart beats in rhythm of exotic flowers - jasmine, freesia and orchid, while a base finishes the pure composition with white amber, sandalwood and vanilla in water.
An interesting fact is that package of PureDKNY is also environmentally-friendly. The glass of its flacon is 100 percent recyclable; its outer carton is made of carton and paper which decompose easily.

DKNY is the street-side complement to Donna Karan's luxe ready-to-wear collection. What began as a quest for the perfect jeans and a fashionable option in which Karan could dress her daughter has erupted into a style empire that includes ready-to-wear, eyewear, shoes, accessories, and fragrances. At DKNY, the designs are friendly, the fashion is fast, and the attitude is sharp. So it's no surprise that each scent, just like her clothing, emanates the inspiration Karan draws from urbane men and women.