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Joy by Dior - olfactive interpretation of light
Love your femininity and enjoy the fullness of life. Be spontaneous, be happy, be yourself. JOY BY DIOR is a composition created to emphasize the joy of life, ideal for women full of energy and smile. “I dreamed about making them not only more beautiful, but also happier” – Christian Dior wrote about women in his memoirs. It is a thought that is eternally alive in the fashion house of Dior, and today it gives rise to a completely new fragrance: Joy by Dior. It is a tribute to the couturier’s wish. The piece also celebrates the heart and true passion for fragrances that it has expressed since the beginning of its fashion house. In 1947, along with his first collection, he unveiled Miss Dior, a real olfactory manifesto of the New Look.
Joy by Dior is a vibrant and crystalline floral fragrance that is illuminated by delicious energetic and refreshing sensations of sweet citrus bergamot and tangerine, where rose of Grasse, the flagship ingredient of Dior perfumes, a powerful and fleshy rose with honeyed nuances is mixed with the intoxicating touch of jasmine. Its delicate softness is complemented by the use of sandalwood, which gives it a caress of creaminess, while the musk provides a powdery and sensual effect.
Top notes: bergamot, mandarine Heart notes: Grasse rose, jasmine Base notes: sandalwood, cedar, patchouli, white musk
François Demachy, master perfumer of the Dior house, is in charge of creating this positive perfume, which takes its inspiration from light as an element of life and joy, offering through multiple nuances a perfume that will delight every women. An ode to life, an olfactory sensation where nothing is harsh, where everything unfolds and expresses happiness, softness, light, a smile, a sensual look, serene fulfillment, the strength and quintessence of glamour which reconnects with the elements of dreams and luxury inscribed in the original history of the House. As if Christian Dior had stood before us and, with as much consideration as conviction, had once again requested: “Make me a fragrance that smells like joy!”
The bottle tries to recall the same cylindrical and simple form as the male Sauvage scent, distinguished on one of its faces by the name perfume and a bottle-topped cork with a luxurious appearance, which is written in silver threads.
Jennifer Lawrence, the third-best actress in the world and known from the game Katniss Everdeen in The Hunger Games, returns with Dior to be the face of JOY BY DIOR, although this was not the first time Lawrence cooperated in the campaign with Dior because she was the face of the campaign fashion and accessories in 2013 and 2018, and in 2015 was the face of lipstick Dior Addict.