Jimmy Choo fashion house is not only luxury clothes, shoes or fashion accessories, but also excellent perfumes. In summer 2018, Jimmy Choo launches its newest fragrance – a seductive and hot Jimmy Choo Fever. Jimmy Choo announces the introduction of a new, full of seductive beauty fragrance called Fever. This edition is consistent with the brand-specific fragrance – Jimmy Choo – which was launched in 2011.
Top notes: black plum, litchee, grapefruit
Heart notes: heliotrope
Base notes: benzoin, sandalwood, tonka bean
Jimmy Choo Fever was created by perfumer Nathalie Lorson and Honorine Blanc and, according to Lorson, is very powerful and full of tempting elements – “a hot floral fragrance, slightly sweet and dark, very sensual and very sexy.” The composition aims to avoid trends white flowers and contains only pink and purple ingredients. It is presented as a seductive perfume, perfect for night out.
The bottle was designed in plum paint with a golden cap, and the gift box is decorated with a snake skin pattern in a dark-violet shade. The face of the advertising campaign is the model Hannah Ferguson.
“I’m definitely a Jimmy Choo girl,” she told Harper’s Bazaar. “I’m the face of Fever. I think it is about embracing and empowering women. The Jimmy Choo woman is powerful and sexy but is living for herself and nobody else. It’s a modern sensuality.”