The new “Cloud” perfume from Ariana Grande will be launched this fall in partnership with Luxe Brands. Described as “a joyful creation, born of optimism and hope”, new fragrance opens with aromatic notes of lavender, pear and bergamot flowers, on a heart of tropical coconut cream, sweet praline and vanilla. The base features sensual musks and creamy woody notes with a soft finish.
The concoction comes in a blue bottle in the form of a cloud. If this novelty has the same destiny as the previous perfume of the singer, fans will quickly run into the shortage of stock. The artist embarked on perfumery in September 2015 with “Ari by Ariana Grande”, whose sales brought in an impressive total of $ 150 million in two years. Powered by a long-term partnership with Luxe Brands, his portfolio also features the sweet and fruity “Moonlight“, as well as “Sweet Like Candy“, a sweet combination of berries, vanilla, marshmallow and precious woods. In 2016, the singer teamed up with her brother Frankie to launch a unisex fragrance called “Frankie by Ariana Grande”.
Top notes: lavender, pear, bergamot
Heart notes: crème de coconut, praline, vanilla orchid
Base notes: creamy woods, musk
“Each of Ariana’s perfumes surpasses our expectations by shaking up the usual trajectory of celebrity fragrances,” says Joel Ronkin, CEO of LUXE Brands. “It really speaks to his ability to connect with fans and his desire to deliver a premium fragrance.”