Chanel has chosen to reinterpret its iconic clear glass bottle, originally designed by Gabrielle Chanel herself. If its silhouette remains unchanged, this bottle now has a brand new color: a flamboyant red.
This change, however, concerns only the versions Eau de Parfum, Parfum and N°5 L’Eau de Chanel. Thus, “N°5 reveals another facet of the female archetype of perfume”. Originally designed in 1922, the bottle of Chanel No. 5 was then adapted in 1924, until becoming the rectangular and luxurious bottle that we know today. Moreover, it is considered one of the greatest symbols of perfumery of the 20th and 21st century. Chanel has chosen to red this time in red to symbolize all the visionary spirit of Chanel. Chanel explains that red is “the color of life, the color of blood”.