Jo Malone unveils a very personal fragrance called Jo by Jo Loves. The perfumer markets “Jo”, a perfume with notes of her favorite ingredient: grapefruit. The queen of British perfume, whose eponymous empire rhymes with sophisticated fragrances, celebrates 25 years in this industry by marketing “Jo by Jo Loves”. This newcomer to the “Jo Loves” family focuses on the designer’s favorite ingredient and will be featured in a red bottle, her favorite color.
“Over the last 25 years I have created fragrances for all kinds of reasons, but this one I created for myself.”