Jo Malone unveils Jo by Jo Loves

Jo by Jo Loves new fragrance 2018

Jo Malone unveils a very personal fragrance called Jo by Jo Loves. The perfumer markets “Jo”, a perfume with notes of her favorite ingredient: grapefruit. The queen of British perfume, whose eponymous empire rhymes with sophisticated fragrances, celebrates 25 years in this industry by marketing “Jo by Jo Loves”. This newcomer to the “Jo Loves” family focuses on the designer’s favorite ingredient and will be featured in a red bottle, her favorite color.

In the head, the grapefruit notes rub shoulders with bitter orange, lime and mint opening on a heart of hedione and black pepper. In the background, “Jo” diffuses woody notes of vetiver, sandalwood and guaiac. This fragrance adds to the ranks of the “Jo Loves” collection, which focuses on luxurious accessories from everyday life such as fragrances, bath salts, body care and candles. This collection aims to change the way of wearing perfume through innovative experiences.
jo by jo loves fragrance


“Over the last 25 years I have created fragrances for all kinds of reasons, but this one I created for myself.”

Jo Malone

Jo by Jo Loves is available at the official website of the brand joloves.com