Love your femininity and enjoy the fullness of life. Be spontaneous, be happy, be yourself. JOY BY DIOR is a composition created to emphasize the joy of life, ideal for women full of energy and smile. “I dreamed about making them not only more beautiful, but also happier” – Christian Dior wrote about women in his memoirs. It is a thought that is eternally alive in the fashion house of Dior, and today it gives rise to a completely new fragrance: Joy by Dior. It is a tribute to the couturier’s wish. The piece also celebrates the heart and true passion for fragrances that it has expressed since the beginning of its fashion house. In 1947, along with his first collection, he unveiled Miss Dior, a real olfactory manifesto of the New Look.