Jimmy Choo taps nature’s one-of-a-kind beauty for Spring inspiration

Jimmy Choo taps nature’s one-of-a-kind beauty for Spring 2017 inspiration

Luxury shoe brand Jimmy Choo casts its spring-summer 2017 campaign against a vibrant backdrop to show off its stunning shoes, bags, eyewear and more…

The new season spotlights bold flora with models Kiki Willems and Lou Gaillot posing against colourful canvases. Photographed by Dan Jackson with set design by Shona Heath, the images juxtapose sleek shoe styles with a bold backdrop. For spring, the Jimmy Choo woman wears sexy sandals ranging from the floral embellished ‘Lolita’ to the denim ‘Dillan’. The campaign also includes a film (see below) where the canvases come to life in swirly patterns.

“I wanted the new campaign to portray the Jimmy Choo woman and man in the same environment,” says the brand’s creative director Sandra Choi. “The one- of-a-kind beauty found in nature was a key inspiration for the Spring Summer collection and how we need to pause in our busy lives to stop for a moment and marvel at the wonders we co-exist with. The oversized perspective of the set reinforces the extraordinarily mesmerising power of nature.”

Discover the powerfully potent Spring Summer 2017 Collection at http://bit.ly/JC-SpringSummer2017

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