Laura Biagiotti introduces Rubus Maris, the latest Eau de Toilette in the Aqve Romane collection, a line that draws inspiration from the artistic, natural, and cultural essence of Rome. Crafted by Véronique Nyberg, Rubus Maris evokes the fluidity of the Mediterranean Sea, capturing a serene, sunlit atmosphere in scent form.
Lattafa Perfumes proudly announces the launch of Atheeri, a new floral gourmand Eau de Parfum shaped by softness, purity, and minimalist elegance. Crafted with intention and guided by the ethereal beauty of nature, Atheeri marks a poetic addition to Lattafa’s expanding fragrance portfolio.
This summer, DKNY turns up the flavor with the launch of the Be Delicious Ice Pop Collection – a limited-edition trio of fragrances that bottle the irresistible charm of frozen treats, rooftop sunsets, and sidewalk heatwaves. Bold, fruity, and refreshingly cool, the Ice Pop series invites fragrance lovers to experience the iconic Be Delicious apple with a vibrant seasonal twist.
Parfums Christian Dior introduces Rose Star, the latest creation in La Collection Privée. Conceived by Francis Kurkdjian, Perfume Creative Director at Dior, Rose Star presents a contemporary interpretation of the rose, shaped by light and guided by symbolism. Launched online on May 1st, 2025, the fragrance is now available exclusively in the Middle East in 100 ml and 200 ml Eau de Parfum formats.
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