Fragaria by Creed – A New Scent of British Summer

Strawberry Reimagined

Fragaria opens with a luminous blend of bergamot, mandarin, and pink pepper. These notes create an initial impression marked by citrus clarity and soft spice, shaping a top layer that feels bright yet grounded. The introduction carries warmth and energy, without abruptness or intensity.

At its core, the fragrance reveals the distinct character of strawberry, presented in a natural and ripe form. This central accord is supported by violet, which brings a floral tone that smooths the fruit’s edges and adds depth. The pairing unfolds gradually, creating a heart that feels soft, clean, and quietly expressive.

The drydown transitions into a combination of cedarwood and vetiver. These base notes offer structure and contrast, anchoring the fragrance in an earthy finish that lingers on the skin. The balance between wood and fruit remains intact throughout, without sharp turns or overstatement.

A Limited Preview Before Global Release

Before its international launch, Fragaria will be available during two exclusive preview windows in the United Kingdom. From December 5 to 11, the fragrance will be offered at Selfridges London, followed by availability at The Trafford Centre in Manchester from December 16 to 23. These events mark the first public access to the scent ahead of broader distribution.

Bottle and Format

Fragaria Eau de Parfum is presented in 75 ml format. The bottle design maintains Creed’s classic silhouette, pairing minimalism with subtle detailing in line with the house’s design language. There are no ornamental distractions – only form and content aligned.

Note Structure

Top Notes: Pink Pepper, Bergamot, Mandarin
Heart Notes: Strawberry, Violet
Base Notes: Cedarwood, Vetiver