In mid-December 2024, Armani Beauty expands the My Way collection with the introduction of My Way Ylang Eau de Parfum. This latest edition reinterprets the floral identity of the line through a tropical lens, blending exotic ingredients with a creamy texture that speaks to freedom, warmth, and luminous energy.
In December 2024, Ralph Lauren introduced a new addition to its celebrated Romance line – Romance Elixir, a floral-fruity Eau de Parfum that captures intimacy, connection, and warmth. Built around sensual textures and luminous ingredients, this fragrance reflects a deeper, richer mood within the Romance story.
Yves Saint Laurent expands the Black Opium collection with Black Opium Eau de Parfum Glitter, a new fragrance that reshapes the original’s identity through texture and sweetness. Introduced in 2025, this new variation builds on the signature elements of coffee, vanilla, and orange blossom, adding a soft and edible nuance with the inclusion of a marshmallow musk accord.
Creed, the British niche perfume house with a long-standing legacy in artisanal fragrance, unveils its latest creation: Fragaria. Slated for a global launch in early 2025, the fragrance makes its debut through limited previews in London and Manchester during December 2024. With a composition centered around the scent of strawberry, Fragaria seeks to express the tranquility of summer through vibrant ingredients and a refined olfactory structure.
Salsa Jeans, founded in 1994 in Portugal, introduces its first perfume: Luz Eau de Parfum. Known for its focus on personal expression through denim, the brand now extends that ethos to fragrance. The name Luz, meaning light, sets the tone. This debut scent carries a message of clarity, energy, and identity, conveyed through a carefully balanced floral-fruity composition.
Laura Biagiotti introduces Rubus Maris, the latest Eau de Toilette in the Aqve Romane collection, a line that draws inspiration from the artistic, natural, and cultural essence of Rome. Crafted by Véronique Nyberg, Rubus Maris evokes the fluidity of the Mediterranean Sea, capturing a serene, sunlit atmosphere in scent form.
Giorgio Armani introduces Acqua di Giò Profondo Eau de Toilette, a new addition to the iconic Acqua di Giò collection. This latest creation explores the intersection of sea and stone, blending aquatic notes with mineral woods to evoke the depths of the Mediterranean.
Lancôme presents the Les Ô collection, a vibrant trio of Eau de Toilette fragrances designed to evoke emotional experiences through scent. Created with exclusive ingredients sourced from Le Domaine de la Rose in Grasse, the collection includes Ôff Now, Ôver The Top, and Ô Zenith. Each fragrance represents a distinct mood, capturing moments of calm, exhilaration, and radiant joy.
Lattafa Perfumes proudly announces the launch of Atheeri, a new floral gourmand Eau de Parfum shaped by softness, purity, and minimalist elegance. Crafted with intention and guided by the ethereal beauty of nature, Atheeri marks a poetic addition to Lattafa’s expanding fragrance portfolio.
This summer, DKNY turns up the flavor with the launch of the Be Delicious Ice Pop Collection – a limited-edition trio of fragrances that bottle the irresistible charm of frozen treats, rooftop sunsets, and sidewalk heatwaves. Bold, fruity, and refreshingly cool, the Ice Pop series invites fragrance lovers to experience the iconic Be Delicious apple with a vibrant seasonal twist.
Parfums Christian Dior introduces Rose Star, the latest creation in La Collection Privée. Conceived by Francis Kurkdjian, Perfume Creative Director at Dior, Rose Star presents a contemporary interpretation of the rose, shaped by light and guided by symbolism. Launched online on May 1st, 2025, the fragrance is now available exclusively in the Middle East in 100 ml and 200 ml Eau de Parfum formats.
Oscar de la Renta announces the launch of Bella Soleil, the newest edition to the Bella fragrance collection. Since the debut of Bella Blanca in 2018, the Bella line has expanded to reflect evolving expressions of beauty and emotion through carefully composed floral interpretations. Bella Soleil continues this journey with a scent inspired by the sunlight and tropical gardens of the Dominican Republic.
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