Month: May 2025

Laura Biagiotti Launches Rubus Maris – A New Fragrance Inspired By The Mediterranean Sea And The Eternal City

Laura Biagiotti introduces Rubus Maris, the latest Eau de Toilette in the Aqve Romane collection, a line that draws inspiration from the artistic, natural, and cultural essence of Rome. Crafted by Véronique Nyberg, Rubus Maris evokes the fluidity of the Mediterranean Sea, capturing a serene, sunlit atmosphere in scent form.

Lancôme Introduces The Les Ô Collection – Three New Eau De Toilette Fragrances Inspired By Calm, Energy, And Joy

Lancôme presents the Les Ô collection, a vibrant trio of Eau de Toilette fragrances designed to evoke emotional experiences through scent. Created with exclusive ingredients sourced from Le Domaine de la Rose in Grasse, the collection includes Ôff Now, Ôver The Top, and Ô Zenith. Each fragrance represents a distinct mood, capturing moments of calm, exhilaration, and radiant joy.

Lattafa Unveils Atheeri – A New Floral Gourmand Eau de Parfum Inspired by Light, Stillness, and Natural Precision

Lattafa Perfumes proudly announces the launch of Atheeri, a new floral gourmand Eau de Parfum shaped by softness, purity, and minimalist elegance. Crafted with intention and guided by the ethereal beauty of nature, Atheeri marks a poetic addition to Lattafa’s expanding fragrance portfolio.

DKNY Be Delicious Ice Pop Collection Delivers a Juicy Freeze Frame of Summer in New York

This summer, DKNY turns up the flavor with the launch of the Be Delicious Ice Pop Collection – a limited-edition trio of fragrances that bottle the irresistible charm of frozen treats, rooftop sunsets, and sidewalk heatwaves. Bold, fruity, and refreshingly cool, the Ice Pop series invites fragrance lovers to experience the iconic Be Delicious apple with a vibrant seasonal twist.

Dior Unveils Rose Star, A New Addition To La Collection Privée

Parfums Christian Dior introduces Rose Star, the latest creation in La Collection Privée. Conceived by Francis Kurkdjian, Perfume Creative Director at Dior, Rose Star presents a contemporary interpretation of the rose, shaped by light and guided by symbolism. Launched online on May 1st, 2025, the fragrance is now available exclusively in the Middle East in 100 ml and 200 ml Eau de Parfum formats.

Oscar de la Renta Introduces Bella Soleil Eau de Parfum – A New Solar Floral Within the Bella Fragrance Collection

Oscar de la Renta announces the launch of Bella Soleil, the newest edition to the Bella fragrance collection. Since the debut of Bella Blanca in 2018, the Bella line has expanded to reflect evolving expressions of beauty and emotion through carefully composed floral interpretations. Bella Soleil continues this journey with a scent inspired by the sunlight and tropical gardens of the Dominican Republic.