New Fragrances On The High Street: H&M New Scents
Hennes & Mauritz, better known as H&M is a multinational Swedish fashion company. Started in 1947, this company has found its way into malls in several countries for decades now. The brand has been able to make a huge impact on the market by collaborating with star designers. Since 2010, H&M has been continuously making efforts to rank high with perfumes. Now, H&M is coming up with a new fragrance collection developed by Olivier Pescheux and Nisrine Grillie. These fall into three unique groups.