What’s new in perfumes. Coco Chanel said – “A woman who doesn’t wear perfume has no future”.The power of fragrance is undeniable. With our perfume guide, we’ve picked out the best of the best when it comes to new fragrances.
Giorgio Armani introduces Acqua di Giò Profondo Eau de Toilette, a new addition to the iconic Acqua di Giò collection. This latest creation explores the intersection of sea and stone, blending aquatic notes with mineral woods to evoke the depths of the Mediterranean.
Lancôme presents the Les Ô collection, a vibrant trio of Eau de Toilette fragrances designed to evoke emotional experiences through scent. Created with exclusive ingredients sourced from Le Domaine de la Rose in Grasse, the collection includes Ôff Now, Ôver The Top, and Ô Zenith. Each fragrance represents a distinct mood, capturing moments of calm, exhilaration, and radiant joy.
Lattafa Perfumes proudly announces the launch of Atheeri, a new floral gourmand Eau de Parfum shaped by softness, purity, and minimalist elegance. Crafted with intention and guided by the ethereal beauty of nature, Atheeri marks a poetic addition to Lattafa’s expanding fragrance portfolio.
This summer, DKNY turns up the flavor with the launch of the Be Delicious Ice Pop Collection – a limited-edition trio of fragrances that bottle the irresistible charm of frozen treats, rooftop sunsets, and sidewalk heatwaves. Bold, fruity, and refreshingly cool, the Ice Pop series invites fragrance lovers to experience the iconic Be Delicious apple with a vibrant seasonal twist.
Parfums Christian Dior introduces Rose Star, the latest creation in La Collection Privée. Conceived by Francis Kurkdjian, Perfume Creative Director at Dior, Rose Star presents a contemporary interpretation of the rose, shaped by light and guided by symbolism. Launched online on May 1st, 2025, the fragrance is now available exclusively in the Middle East in 100 ml and 200 ml Eau de Parfum formats.
Oscar de la Renta announces the launch of Bella Soleil, the newest edition to the Bella fragrance collection. Since the debut of Bella Blanca in 2018, the Bella line has expanded to reflect evolving expressions of beauty and emotion through carefully composed floral interpretations. Bella Soleil continues this journey with a scent inspired by the sunlight and tropical gardens of the Dominican Republic.
Chanel has once again released an exquisite fragrance to add to their already impressive collection. Gabrielle Chanel Parfum, the third flanker of the new Chanel chapter, is set to be available for purchase as of July 2022. The fragrance is a sensual interpretation of the original Gabrielle fragrance released in 2017, and it marks the third addition to the Gabrielle line, following the Gabrielle Chanel Essence in 2019. Developed by perfumer Olivier Polge, the Gabrielle Chanel Parfum is an Extrait of the quintessence of Chanel Parfumeur craftsmanship, according to Chanel.
The new fragrance for men, Bad Boy Cobalt, breaks down traditional patterns and explores the bonds of brotherhood reflected in nature through the power of cobalt and its intensely saturated blue colour. Contemporary men know that strength does not exist without sensitivity, and power does not exist without empathy. Bad Boy Cobalt expresses this duality perfectly.
The latest Narciso fragrance joins the stunning Narciso Rodriguez fragrance collection. NARCISO Cristal Eau de Parfum is shown as “the luminous and addictive new fragrance, a tribute to radiant femininity, reflecting the inner light of the NARCISO woman, just as the facets of a crystal radiate light to reveal its natural beauty.”
Perfumes evoke memories, specific places or emotions. However, it is to all these elements that the creator Tom Ford refers in his new perfume Soleil Neige. A newcomer to the prestigious Private Blend collection, inspired by a day spent in the mountains, lit by the blazing sun. Always very selective, this fragrance is the perfect continuation of its predecessors. It shows floral lightness, without losing anything of the unique sophistication of Tom Ford’s Private Blend line. How about putting on a ski suit and setting out to discover the most beautiful Alpine slopes?
Perfumery is an art in itself, whose creations are enough to stimulate our imagination. To cheer up their lips, perfumers travel the farthest corners of the planet, looking for characteristic scents from each country. Then they make them prestigious recipes. That’s enough to take you to a unique place … destination for 2019. It is located around the Mediterranean. Focus on the Lanvin’s newest fragrance: A Girl in Capri.
Scandal is a fragrance by Jean-Paul Gaultier, who appeared in 2017. Politicizing with extravagance, Scandal by Jean Paul Galtier visited the perfumery when the presidential election was just taking place, with their large dose of scandals alone. The time of its premiere was absolutely perfect! From now on, his new perfume is called Scandal A Paris.
Zadig & Voltaire is a fairly new brand, but known throughout the world for its free and elegant style. Designed for a young urban audience, it offers clothes and perfumes. In a fashionable and avant-garde spirit, Zadig & Voltaire preaches a certain image of freedom, encouraging their clients to live the way they want. According to this philosophy, Zadig & Voltaire created in 2018 a fragrance for women named Girls Can Do Anything. From now on this essence is accompanied by a younger sister. This year 2019 Zadig & Voltaire presents the fragrance of Girls Can Say Anything.
Whether you’re a cinema lover or not, you can not miss the premiere of James Cameron’s movie. So, inspired by the role of actress Zoe Saldana, Thierry Mugler imagined a perfume for a futuristic woman evolving in the shadow of the primeval forest. Aura is a fascinating perfume that appeared on the women’s perfumery shelves in 2017. Today, like every bestseller, it presents a new variation of fragrance – Aura Sensuelle. Thierry Mugler’s new fragrance reminds in many ways his predecessor, especially since he puts the plants in the center of everything. Thus, it also evokes the accents of the forest. Its very refreshing and green side is dominated for the first time, in its best notes, by the vines. Meanwhile, his heart is playing in contrasts. It combines the light femininity of gardenia with a more spicy and glowing force of cinnamon. Step by step, Aura Sensuelle gently touches the sandal tree. Musk closes the whole, revealing the animal sensuality of the woman Thierry Mugler.
When the first days of spring arrive, and when the air is warmed by the first glow of the sun, the perfumery naturally turns to more natural scents. Fully committed to this register, the house Giorgio Armani has just composed a new essence. Following the previous Air Di Gioia, Sun Di Gioia and Sky Di Gioia 2016, Armani’s new fragrance is called Light Di Gioia and pays homage to the light.Like the rest of the Acqua Di Gioia collection, launched in 2010, Light Di Gioia is inspired by nature, and more specifically the island of Pantelleria, a charming and heavenly place, near Sicily, in the heart of the Mediterranean. Light Di Gioia immerses us in the intimacy of Giorgio Armani and invites us to the land where the creator owns the villa and where he relishes the relaxation between his works. Light Di Gioia is the essence of joy, joy and peace. These perfumes are imagined as lush fertile nature, bordering on the sun’s rays. Light Di Gioia draws inspiration from the sunshine of the summer sun. He offers us holidays before now and intends to give you extra energy every day. With him you do not have to go far to escape from everyday life and recharge your batteries …
Perfumery constantly presents new creations, making consumers want new products. While some of the fragrances are completely new, others, on the other hand, rediscover the famous essences, giving them a touch of olfactive touch. Light Blue is undoubtedly one of the most reinterpreted scents of Dolce & Gabbana. Since its inception in 2001, He has already seen many varieties of his recipe. This time it seems that Dolce & Gabbana decided to celebrate the arrival of sunny days. The sun takes over its fragrance, giving rise to the new Light Blue Sun. However, since 2012, it has already seen many variations of its scent, giving birth in turn to Light Blue Dreaming in Portofino, Blue Light Escape to Panarea, Light Blue Sunset in Salina, Blue Light Light in Capri, Light Blue Eau Intense or Light Blue Italian Zest. Reinventing this perfume for each summer has become a tradition at Dolce & Gabbana. The year 2019 is not left out. Get ready to welcome the new Light Blue Sun!
Spring is a long-awaited season for perfume lovers. Indeed, it often shows many varieties of scents already known and appreciated around the world. Guerlain has not escaped tradition and offers us a completely new edition of L’Homme Idéal. Originally developed in 2014, it already has several versions. It is transformed from year to year, for our greatest pleasure. This time in L’Homme Idéal Cool we focus on green freshness. No doubt: this new fragrance promises to refresh the summer!
