New Fragrances On The High Street: H&M New Scents

Hennes & Mauritz, better known as H&M is a multinational Swedish fashion company. Started in 1947, this company has found its way into malls in several countries for decades now. The brand has been able to make a huge impact on the market by collaborating with star designers. Since 2010, H&M has been continuously making efforts to rank high with perfumes. Now, H&M is coming up with a new fragrance collection developed by Olivier Pescheux and Nisrine Grillie. These fall into three unique groups.

By MISIA / 4 August 2018

The Collections

The Scents

A set of ten single-note compositions that highlight individual materials such as yuzu, pear, vanilla, gardenia, chocolate, and lipstick. Each creation captures a distinct sensory impression, celebrating the simplicity of pure accords.

The Essences

This collection includes Rose Absolute, Santalum, Les Cayes Vetyver, Comore Ylang, and Makassar Patchouli. Each scent is crafted from high-quality natural essences, offering depth and texture that reflect the character of traditional perfumery.

The Reveries

Ten imaginative fragrances inspired by moods and emotions, designed as Eau de Toilette and body sprays. These include Freewheeling, Above the Clouds, Flowerscope, Mirabilia, Formentera, Raconteuse, Way Past Midnight, Arboretum, Rue Crémieux, and Sparks Will Fly. The collection evokes diverse atmospheres, from lighthearted freedom to nocturnal calm.

Full Lineup

The Essences: H&M Comore Ylang H&M Les Cayes Vetyver H&M Makassar Patchouli H&M Rose Absolute H&M Santalum The Reveries: H&M Above the Clouds H&M Arboretum H&M Flowerscope H&M Formentera H&M Freewheeling H&M Mirabilia H&M Raconteuse H&M Rue Crémieux H&M Sparks Will Fly H&M Way Past Midnight The Scents (Singles): H&M Berries – Luscious pulp H&M Choc – Melty goodness H&M Garden – Sunlit dew H&M Lipstick – A dash of color H&M Pear – Bursting with juice H&M Petals – Fresh flowers H&M Sunray – Golden warmth H&M T-Shirt – Classic cotton H&M Vanilla – Creamy sweetness H&M Yuzu – Zesty fizziness H&M’s fragrance portfolio reflects its approach to accessible creativity. Each perfume stands as an expression of style, simplicity, and individuality – an exploration of scent that parallels the brand’s enduring spirit of modern design.